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Senior Housing Investors
Work Optional: Redefining Wealth, Purpose, and Identity with Keith Blackborg
What If You Could Be Work Optional ?
In this episode, Keith Blackborg, a CPA turned investor, shares how he retired at age 32—not to stop working, but to start living intentionally. Through his company, Financial Journey, Keith now helps high-net-worth individuals and entrepreneurs achieve financial independence and reclaim control of their time, purpose, and legacy.
Keith introduces a new paradigm: "work optional" living—where wealth is a tool for freedom, not just accumulation. He dives deep into the financial strategies and identity shifts required to move beyond success and into significance.
What you'll learn:
- How Keith scaled from single-family rentals to hotels and apartment complexes
- Why he exited his businesses when he realized more money wasn't making him happier
- The hidden emotional challenges of retirement and life after business ownership
- How to optimize your existing assets to become work optional faster
- Why having a clear post-exit vision is as important as a financial strategy
- How a curated community of accredited investors is unlocking uncommon opportunities
- Little-known tax strategies that often save members five figures annually
- How to prepare the next generation for wealth stewardship and purpose
- Details on his annual Passive Investor Event in Dallas
🎧 Whether you're building, exiting, or reinventing—this episode offers a powerful roadmap to wealth with intention.
👉 Learn more at FinancialJourneyLife.com
🎟️ Attend the next event at PassiveInvestorEvent.com
One of the biggest things people say is I don't know what I'm going to do next and so I'm not going to retire. They can't imagine what that future is. And there's some things that we can do, whether it's through me or through a coach or a counselor. You've got to really think about next. So some of that might even be tied into religious beliefs. If you're a Christian, you might think one way or about it. If you're more secular, there might be other vision exercises you might use. But whatever that pathway is, it starts with getting clear on that vision and really imagining what would life work like if I didn't have to work. Work optional is now I can pick and choose what I'm going to do, where I'm going to do it. It allows you to be more intentional and have some buffer in life and it opens up a whole new realm of possibilities.
John Hauber:Welcome to the Senior Housing Investors Podcast. If you are an owner operator, investor, developer or buyer of senior housing, you've come to the right place. The best way to stay connected with us is to sign up for our weekly newsletter at havenseniorinvestmentscom. This podcast doesn't exist without you, our community. Thank you for listening and reach out to us anytime. And reach out to us anytime.
Kelsie Heermans:Welcome back everyone. Today's episode is extra special as we welcome our guest, Keith Blackborg. Founder of Financial Journey, Keith brings deep insight into retirement planning and financial wellness. With our host, John Hauber's experience in the senior housing market, this conversation is sure to bring valuable perspectives for investors and operators alike. Let's dive in, John.
John Hauber:Kelsey. Thank you so much and welcome to the show, keith. Thanks for having me, john. Yeah, no problem, and it's a pleasure having you on. I've known you for many, many months and what you're doing is incredible, so we wanted to make sure we got you on. I've known you for many, many months and what you're doing is incredible, so we wanted to make sure we got you on the show so that you can describe to our audience how to create wealth in their life. So this is going to be an awesome show. Stick with us through it, and I will start off by understanding a little bit more about Keith. And how did you retire at 32 years old?
Keith Blackborg:Yeah, and just respond to something you said about creating wealth in your life. I think it's important to recognize it's not just about the money. There's other types of wealth too that really live out, and that's been something that's really I've learned along in my journey. So my background, in a nutshell, started off as a CPA at Deloitte, ended up starting my own CPA firm focused on high net worth real estate investors. Along the way, we started buying rental houses. We've heard Robert Kiyosaki speak. I know he's a popular guy and so I'd like to think I was brilliant, but I think I was really lucky to also start buying houses in 2010. So we started doing flips and wholesaling and owner finance and all the rentals and along the way, we transitioned to hotels and apartments in 2013. And that ran its course, had some growth, raised money from investors Along the way. As part of that, my wife was running our real estate business. I was more focused on the CPA firm and then we'd collaborated on some things. I also served as director of acquisitions for hedge fund, bought 875 houses for them. So in many ways, we were a tear like going for that success.
Keith Blackborg:And then 2015, 2016, I was. We were both so caught up in work. We were working, traveling et cetera, and we kind of lost sight of ourselves in the busyness. And divorce was considered I. It was a really big eye opener, for for me it was either I could continue on this path of success, but I knew more money wasn't necessarily going to make me happy, and so we had a shift in what we thought our priorities were. So we had an exit.
Keith Blackborg:I thought that, well, a couple of things. One I thought the real estate market was going to crash. Hillary Clinton was going to get elected in 2016. I was wrong. Hillary Clinton was going to get elected in 2016. I was wrong. Apparently, the real estate market went on for like another six, seven years after that and I missed out on some of that. But the flip side of that was we spent three years traveling the world and I got the best souvenir possible my firstborn son. So now we've got boys ages three and six. And so, all that to say, we had some early success that really set us up. We started when we were 25, really buying and growing, and some of it was recognizing the opportunity and then also just being lucky and having the best run up in the real estate market ever in history and being positioned to take advantage of that.
John Hauber:Yeah, that's an incredible journey and I wish I had that mentorship at 25 to you know to say, hey, you know, assets are where where wealth is created. I mean and didn't have that mentorship when I was a little bit older than you, but when we were going through school, we had to go through, you know, college and then go get a job, a W-2 job, and work, and work, and work, and work and save and save. You got your 401k and such. And so no one ever came to me, Keith, and said do you know, you can live your life in a work optional mode in three to five years? And if someone would have come to me and said that, I would have been like how? And so I'm asking you now that you consult with individuals high net worth individuals, W-2 employees how does someone become work optional in two to five years?
Keith Blackborg:So my favorite people to work with are those that already have some assets. If you're just getting started, I would suggest focus on your net worth, grow that business, explore entrepreneurship. But our typical client avatar is somebody who's already grown and is now trying to optimize those existing assets. And so one of the calculations we will do is what is your lifestyle expense? What is your expected rate of return? 8%, 12%, whatever that number is and we can do the math of what is the net worth needed to live off to, based on a certain rate of return, to produce the desired amount of cash flow to cover your lifestyle expense.
Keith Blackborg:And if you're there, often we're just repositioning existing assets. Or if you're possibly close to that, often within just a few years you can get into a few equity growing investments. That allows for a quick turnaround and boost your net worth as a result of that. And so once you've made it across that finish line, or if you've got those assets like you're a business owner looking for a sale, you're a real estate investor, you've got existing assets now we're shifting some of that equity into relying, cash flowing investments in all sorts of asset classes out there. That can really make a difference.
John Hauber:That's great, keith, and so, as a business owner myself, not ready to retire but owning multiple businesses it's always what's my exit strategy going to be Now? As our audience knows, we help individual business owners that own assisted living, memory care, independent living communities many of them mom and pops and they're saying to themselves well, I want to retire, I want to sell my business, but I don't know what the next steps are associated with it. So many of these individuals have all of their wealth tied up in their businesses. How about you address that, not only as a CPA, but running financial journey?
Keith Blackborg:Yeah, so a few things. One there's the hard numbers side of things, but there's also the softer, the emotional side, the identity side that comes with that. That is often overlooked. And so, while the CPA allows me to talk all about the numbers how to sell, how to optimize for sale, tax efficiency, how to optimize a business for sale, for operations Part of it is, if you look at people who've gone through recent exits, there's a lot of people that have regretted selling their business afterwards.
Keith Blackborg:And part of that what needs to be addressed is your identity. So often people, even when I sold the CPA firm, my identity was tied up in the. In the CPA firm I had four to 500 high net worth clients with tons of tax returns and I felt really valued and important. When that went away, it was a tough thing. It's like what am I doing next? And so some of it is just stopping from, just focused on running away from something. You may be exhausted or tired in your business, but you really got your, set your eyes on what do you want, get clear on that future vision and once you've got clarity there, we can reverse engineer the wealth and all the tax and legal and wealth stuff that helps get you there. But you really got to address the personal side of this and think through the relationships and other elements that will shift if you sell a business.
John Hauber:So tell me the top two things that come up with someone on that side of the fence, the emotional side, when they come to you. What are some of the language that they're using in terms of feeling language when they're?
Keith Blackborg:One of the biggest things people say is I don't know what I'm going to do next and so I'm not going to retire. They can't imagine what that future is. And there's some things that we can do, whether it's through me or through a. You're a Christian, you might think one way or about it. If you're more secular, there might be other vision exercises you might use. But whatever that pathway is, it starts with getting clear on that vision and really imagining what would life work like if I didn't have to work, work optional, work optional. That's why it's not called retirement, because trying to tell one a bunch of business owners that they're, or entrepreneurs, that they have to retire and do nothing, sounds terrible.
Keith Blackborg:The people who are running full force. I know. For me there was a. There was a time when I was traveling around the world and people like, what are you doing? I'm like I'm retired and I'm early thirties, and they're like no, that doesn't make sense and there was a big time frame and that's why it really shifted to work optional is now I can pick and choose what I'm going to do, where I'm going to do it. It allows you to be more intentional and have some buffer in life, and it opens up a whole new realm of possibilities.
John Hauber:It's interesting is that what pops into my mind is remember that book, the purpose driven life, yes, okay. And so I wake up every morning like really full of purpose, because I know what a crisis we have for in the senior living space. We don't have enough housing for our most vulnerable populations and it's getting worse and worse and worse. So that's a purpose for me. I wake up it's not like work to me, it's I'm building these and worse, so that's a purpose for me. I waked up it's not like work to me, it's I'm building these businesses, but there's a purpose behind those businesses and I can't imagine if that purpose went away without something to replace that purpose. When someone is says, okay, we're going to sell our business, ultimately, what do they come to do? They come to a realization of what their purpose is going to sell our business. Ultimately, what do they come to? Do they come to a realization of what their purpose is going to be after they sell their businesses?
Keith Blackborg:Usually there's some exploration of or understanding of what those purposes are. Sometimes they're so exhausted that they don't, and they do that process afterwards. I have one of our members sold a business, kind of freaked out on what income he was going to do. I really encourage you. You should ideally not buy something. You should take a break for at least one to three months and, if you can like, 12 months, and he jumped in straight into another business after selling one and I think he really deprived himself of a personal growth opportunity.
Keith Blackborg:But where you can get vision and think about the future and really, for me, being in a community of other people who have been through this, there is no single answer that's going to fit everybody. But by being around other people that have been through this and sometimes having a coach that has personally been through this and seen lots of others, it's that combination of a strong coach or consultant, depending on how you look at it, and a community, you start to see how other people have handled it and you can pick and choose the elements that really make sense for you.
John Hauber:We call that the tribe. Right, the tribe actually gets you instead of isolating yourself after selling your business, what tribe can you get into that will then take you to your next purpose? And so one of the things I always thought about okay, I sell my businesses and everything else and I've got this wealth. Okay, and I've done all the tax strategies which we'll talk about later in this conversation, but all of a sudden I've got this wealth that's producing income for me, and now can I become a CEO of my own wealth? I mean, is that what we're trying to get to when we talk about financial journeys?
Keith Blackborg:the business. There's your work, whether it's a business you own or you're a high income earner or employee, whatever it is. You've got your income side I think about it as like financial statements and then you've also got the wealth side, which is more like your balance sheet, where you've got your assets, maybe some liabilities, and of course, that hopefully produces some income as well. And then you've got your expenses, like your lifetime expenses, maybe your giving, the fun stuff you get to do. Those are all. I see those as different divisions that roll up into wealth as a business. And when you start viewing it that way, you start thinking okay, my wealth is a business. Do I need to grow up, build up my assets? Do I need to simply keep doing what I'm doing, with some work to have more income, to buy some assets? But, as you said earlier, it's really the assets that create the wealth, that make the biggest difference. And then just realizing that your lifestyle not that orientation of wealth business at the top just recognizes that all those divisions have an impact on that together and if you think from a financial sense, your goal is an optimal wealth business that covers your lifestyle expense there's a reorienting of your thinking.
Keith Blackborg:I'm no longer thinking about oh, I need my next promotion or I just this much of a net worth. I don't need to focus on growing my career so much. I really need to focus more on how do I optimize my rate of return on my investments. Grow that element, because a 10% return on $50,000 is only $5,000 in income. But if you've got 5 million in assets, that's five hundred thousand dollars a year. So there's a bigger priority the more your net worth goes on really optimizing your assets. And so there's this. Really you start shifting into like a small family office where you're managing your own wealth and what we do is is a little different than like a financial advisor where they're going to try and take your money and do it all for you. There's a time and place for that. We really like to teach people how to fish rather than just catch the fish, so you learn how to manage wealth as the business.
John Hauber:That's extremely important because you know we're dealing with high net worth individuals and registered investment advisors and trusted CPA advisors every day, right, and they keep telling me individuals come to them and are afraid of risk what do I put my money into?
John Hauber:So they're really relying on others, and what I hear you saying, keith, is that you actually, through Financial Journey, actually teach them how to do it themselves, and you're a guide and a coach and everything else. And so how does an individual that maybe is W-2 and is a high income earner or is relying on others to help them through their process, how do they look at risk and how can they minimize risk when it comes to investments? Because it's really scary. If I own a business and that's all my life, my whole life is running that business, I'm maximizing the value of that business, but I'm not even thinking about stocks, I'm not thinking about passive investments in other things. So tell me how we transition someone in that mode from either owning their own business or being a W-2 employee to what you're describing as a CEO of their own wealth.
Keith Blackborg:Now, to be clear. There are certain personalities that are always going to want somebody else to do it for them. They don't want to understand this and that's fine. They're going to pay their percentage, their cost, to a financial advisor. That makes sense. But we can also work with financial advisors. The way we view the world is really we look at what are the billionaire family offices doing and we're adapting those strategies for millionaires.
Keith Blackborg:So often financial advisors, especially with traditional assets, have a tremendous place in all that, especially in the traditional assets. But usually when it comes to alternative assets, they don't have much of an understanding. They don't have that risk. Sometimes there's a due diligence. They often have a due diligence process through their brokerage, but there's usually less fees. They're not incentivized to sell those and so they don't. You're stuck in stocks and bonds and you get mediocre results and for many people that feel safe For all alternatives, it's almost like stepping in the Wild West. In some cases you can start getting pitches from anybody and there's also risk with that. So there's you got to pay attention.
Keith Blackborg:So the way that billionaire family offices do it is they have a due diligence counselor, an investment committee that will review all those assets in detail. So, for example, in our community we do something similar. We've got volunteer community members who have background experience in different asset classes. So our doctors and lawyers in the group know nothing about vetting an oil and gas investment. We've got the chief drill officer of a publicly traded company that does, and so when we're vetting an oil and gas investment, that gentleman will come in. It's a company that most of you would recognize. He doesn't advertise it but he's able to go many layers deep into the technical analysis. Plus, if we bring in a couple other outside oil and gas engineers, you've got multiple eyes on things that are reviewing the assets, the team, the documents, and that really helps reduce our risk.
Keith Blackborg:We eliminate 80% of the deals we see because we don't like something about them. But even real estate, like your senior living investment, we kind of put you through the ringer for a few weeks while we reviewed things, but then we ultimately reviewed and passed. We referred your deal to our members, so a lot of people. We really funnel it down to a few high quality investments. That helps eliminate the risk of due diligence. And I'm not getting paid on all everybody's investments, it's really we want the truly the best investments for our members. So often our deals we've got stuff in all different asset classes, from senior delivering to oil and gas to different startups where it helps eliminate the downside. We often have better investments than even financial advisors who are kind of picking and choosing because those guys are having to pay people to bring them money. Most of our deals people find out about it and it's all referral. Everybody loves the deals and it just kind of grows itself.
John Hauber:All right. So what I hear you saying, keith, is that you have a tribe currently financially. Yes, may I ask you how big that tribe is? Yeah, we've been around 80, 90 people. Okay, so you have 80 and 90 high net worth individuals, or maybe they're still in their job or they're out of their job and they're managing their CEOs of their wealth. Tell me about that ecosystem. Is there like phone calls that you have? Is there like trips you go on together? Or tell me about that ecosystem on how everyone works together. Now, as a caveat, I've been to one of them, so I just want I don't want to describe it I want you to describe what that ecosystem looks like and how everyone kind of works with each other, learns from each other to increase wealth. So you're not doing it on your own as CEO of your own wealth. You actually are part of a tribe that is all doing it itself.
Keith Blackborg:Yeah, absolutely. So there's a few key things that we really help people do. So we help people find superior investments, we help with the tax strategy. We connect them with a community of genuine, generous people like you that are helping each other out. So that ends up looking like a mixture of some one-on-one ones with me, my team, who have deep experience in things, and then sometimes it's also more in the community. I have only had one lifetime to learn, and while I think I've learned a bit, I've learned oil and gas. I can't have three decades of experience in commercial real estate, oil and gas and all these things, and so sometimes it's just connecting you to the right person at the right time.
Keith Blackborg:Whether you're buying a business, selling a business, transitioning, there's somebody as a result, and so we protect our community, we try to have the right people in there and that makes a difference. And then we'll meet one-on-one, we'll meet weekly as a community. We've got our monthly family meetings where we really go more deep with each other. We'll do portfolio mentoring, where somebody stands up and says, hey, this is my $5 million portfolio, whatever it is, how would you guys adjust this? And people can really weigh in when your tax returns get filed, I get to meet with you. If you desire, review the draft. I'm often saving members five figures on their tax savings.
Keith Blackborg:And then we do our events. And that's probably the most exciting thing is at least twice a year we get together as a community. We'll do speakers, but we'll also do dinner the fun stuff. They're always someplace neat. So you joined us at our West Palm Beach event, which I hope you had an amazing time. It was great. It's tough to promise this, but often there are organic things that happen where somebody stood up and says, hey, I'm going to Turks and Caicos, I've got a house on the beach, I've got space for 10 more. Who wants to join me? And so it can feel lonely at the top, and so some of these folks with money would like to be around other people like them and they're often willing to share some of their experiences or resources and enjoy it with each other. And so there's enough just organic things that happen that it's way beyond the official structured stuff. Then that's truly the reason why people join. They come for the results of especially the one-on-one and they stay for the powerful community.
John Hauber:That's what I experienced coming down to West Palm Beach to your event is that everyone is there to help each other, and everyone's sharing what the you know how they succeeded and how they failed also Right, and coming together as a group. It was just quite amazing. I haven't seen that since the dot-com phase, where, for a table for dinner, there was 65 people at that table spending four hours together just speaking and talking with each other and really enjoying each other's company. So I really appreciate that invite, keith. It was really a fantastic thing to see. And the other thing I noticed is that you know those who are standing up to teach others. It's a wide class of asset classes.
John Hauber:Okay, so you know someone came up and talked about platinum. I'd never heard of platinum before. You know mining platinum is. You know. Others talked about Bitcoin. We talked about the senior housing space. Others you know spoke about just really get a 10% return on storage. Others you know spoke about just really get a 10% return on storage. Right, it was really a beautiful event in a beautiful area, so thank you very much for continuing to do that Now. Where you and I met was at your main event. So tell me about this main event that is coming up here fairly shortly.
Keith Blackborg:So if you go to PassiveInvestorEventcom, we do one large event per year that's open to the public, so October 23rd it's for accredited investors. It's a great way. Two things One, I want to have a big impact on a lot of people, and so for some people it makes sense to be in financial journey or private community. For others, you can come once a year see, get your own private wealth plan done. Meet some other great investments. Like yourself, I don't really want to tell everybody that I vet everything, but there's a certain amount of. We really want to put people. Connect people with solid investments that we've had some relationships with, gotten to know, and you get a one-stop shop to meet your professional services. Connect with other investors we break everybody up into many masterminds. There's a ton that goes into it and it's really unlike anything you've ever done before, and we sell our tickets about at cost. So right now I think those tickets are around $250 for a day. We feed you good, we do all that and it's really meant to make a difference.
John Hauber:Now this is in Dallas, correct, it's in Dallas. Ok, dallas, texas. And so you know, as a guest I went last year and it's wonderful, I mean you know. I just want to let our audience know well worth the time. If you're outside of Texas, fly in the time. If you're outside of Texas, fly in. This is absolutely fantastic because Keith and his team actually come at coaching and consulting with the servant part, a loving part, one of the few people I've ever encountered that actually loves on. And he even gave me a hug right, I mean, I'm a huggy kind of person and man Keith was all in. He gave me a big old hug. So great group of people that are part of his team. So let's switch gears here real quick and get into tax strategies. Okay, if someone can't come to your event here in Dallas, give us like three really awesome tax strategies that their CPA or their wealth advisor probably wouldn't give them.
Keith Blackborg:So each of these are for different niches, and so let's start with discounted rollovers. I own discounted rolloversgetcom and we're rolling out a nationwide service that we've previously just done for our private community. And let's say you were to put $100,000 and we were to invest with you and maybe you're originally buying a hotel that happened to be structured in a way that could be in a senior living facility. So if we were to buy a hotel, shut it down day two. What's a shutdown hotel worth? A whole lot less than you paid for it. If you had done that investment from a traditional self-directed retirement account IRA 401k then we get a new valuation down as a shutdown hotel independent third-party appraiser. Maybe it comes back at being worth $50,000, your portion of that. We do a rollover of the asset, not the cash. Your portion of that we do a rollover of the asset, not the cash. We pay taxes on the $50,000, but then it rolls over to being within a Roth account. You reopen that facility as a senior living facility. You benefit from a much stronger multiple and maybe it's now worth $200,000 within a Roth and never taxed again. So just kind of backing up logistically you've got $100,000 tax deduction putting that money into your retirement account. You had to pay $50,000 in taxes to do the rollover, but you're still $50,000 ahead in immediate savings and now you've got $200,000 that's never taxed again and all the growth that comes with it. It's a really smart way to move money over as you go.
Keith Blackborg:Number two Number two If you're a business owner. Here's two. So if you're earning a net $50,000 or more in a business, do an S corporation. That's a simple one that you should be doing. You'll save a ton on the self-employment tax. Now here's the more advanced one. If you're a business owner, especially if you're making at least a half million dollars a year in net income, there's probably some things you do really well, like some sales processes, some standard operating procedures. Maybe you've got the method that allows you to drive sales. If you follow this method, then you get this result that can be documented as intellectual property. So let's say you're making a million dollars a year in net income and we go out and we value all these assets as intellectual property, similar to what, like Google and the other big players do. Maybe we come up with a $15 million intangible intellectual property asset Once that's recognized. Now we can amortize that over 15 years, which creates 15 million. Divided by 15 years is a million dollars a year in a tax deduction and now we've really wiped out your income. For the year your net income was was a million. Your tax deduction is a million. You can see how this could have some big results.
Keith Blackborg:It's kind of like a lot of people have heard depreciation for real estate. Many people aren't taking the next step and actually recognizing the intellectual property assets they have in their business. Step three for real estate investors, I'm guessing a lot of your audience has heard of cost segregation studies to accelerate the depreciation. The second half of that that they're often missing is special allocation of the sales price. What do I mean by that?
Keith Blackborg:Let's say we were to invest in an apartment complex for you, buying it a million dollars. A few years in we are replacing a dishwasher for 500 bucks. Well, years later when we sell that maybe five years later you double the sales price at $2 million. Most CPAs are going to take that doubling and spread it across all your asset, meaning that $500 dishwasher that's been used for five years is now worth $1,000.
Keith Blackborg:You and I both know that a used dishwasher doesn't truly double in value. It loses value. So maybe it's worth 50 bucks on the open market. So we're going in and especially assigning that, that, that sales price, to $50. And the net effect is it reduces your depreciation recapture from a high of 37% down to a capital gains rate of 15 to 20%. So that has a 20%-ish difference on your tax rate by simply employing that tax strategy. So there's a lot of overlooked things that people just aren't aware of and most CPAs aren't paying attention to the details. And this is where we like to come behind, provide another set of eyes and 65% of the time we're saving our members five figures or more in taxes.
John Hauber:That's huge, and so you know what's coming up next. Right, and that is the big beautiful tax bill. Right, it's being discussed in the Senate, and so part of this big beautiful tax bill is depreciation and 100% deduction on depreciation in the first year. So discuss what this means to real estate investors.
Keith Blackborg:It allows for a more immediate write-off of your investment. When you invest in a real estate deal like a senior living facility, having that immediate write-off can yield significant results and really make a difference. So you're not only making money from a great investment, but you're also getting a tax write-off as a result.
John Hauber:That's huge. Now it hasn't been that way. Tell us how it's been for the last four years or five years.
Keith Blackborg:We had 100 percent bonus depreciation, like up through I want to say, 2020, 2021. And then at some point in that range, it phased out and it's been going down, lowering as a result, and so this new bill is going to put it back up to the 100% and allow for a more immediate write-off of all those expenses. There's a lot of things he's considering. Truthfully, I really start talking about it once it's passed and I like certainty, and so I expect it to come out before the end of this year and it'll be a big boost, especially for the real estate investors.
John Hauber:Excellent. And so when you mentioned cost segregation, I just want to let our audience know that we did have on our show a CEO of a cost segregation company. That speaks about that aspect, so we don't want to get into cost segregation. Speaks about that aspect, so we don't want to get we don't want to get into cost segregation. But is there anything I haven't asked you so far, keith, that you absolutely we need to address with our audience?
Keith Blackborg:Just one thing I wanted to speak to. If I want to make as much money as possible, I go back to commercial real estate and syndication. The reason I'm doing this, the reason I started this business, is I truly enjoy having an impact on people and I would love the opportunity to connect, even if it's for a quick call, just to get to know you or see you at our passive investor events passiveinvestoreventcom. Or even if the discounted rollover strategy is interesting, look us up at discountedrolloverscom. We're really looking for synergistic services that are going to make a big difference on people's lives. And then, beyond that, it's not just about we talk strategy, but what do you want to do with that? Having a higher investment return, having lower taxes legally, helps you be a better steward.
Keith Blackborg:Think about the people you can impact, whether it's family, it could be a charity. That's the part that really gets me excited. I never want to tell you how to spend your money, but I do want you to be intentional with it. And so many people are just going through their motions that they don't think about what's possible. They don't think about work optional, because they don't think about what they would do with their time, like it just feels like this big thing If they didn't have time.
Keith Blackborg:Believe me, if you have the time, you'll fill it with something, and I want you to be intentional with that. I would rather give you the life. It's almost like I don't want a million dollars because I wouldn't know how to spend it. Well, if I give you a million dollars, but a million dollars worth of time and now you can have a bigger impact, you get more time with your relationships, it's just a huge opportunity for you in your life and I would love hope your audience, whether they work with me or just take something from this and implement it. I hope, I really hope this makes a difference for them.
John Hauber:Awesome, so it's also financialjourneylife. Life is my primary website, you're right. Yeah, that's where you're to find out all about what we spoke about, and I do want to end this with you getting more personal with our audience Today onwards. What's your intention? What's your purpose?
Keith Blackborg:And where do you see your life in five years? So I'll take this out even further. So I plan to be doing financial journey until I can't Maybe 75, 80, 85. I don't know. Warren Buffett seemed to have a really good run going up through his ears. If I could do that, I would love to do that. This I see my life purpose right now is there is the wealth and the tax side of things that I am good at technically. There's the other side of things, of really wanting people to have a better life, to have a better impact, to have a better impact for this life and the next, and that is my purpose is really to help people have freedom in this life and the next. And there's all sorts of ways to get there, but it starts with me listening to you, understanding where you want to go, understanding your purpose and maybe even helping you draw that out.
Keith Blackborg:On a personal note, my kids my boys are three and six. I am loving this season. It is so much fun. Every night, every weekend, we're in the Dallas area, we get to have another adventure, just our family. This has just been a beautiful season. I've done the big traveling and now I really want to be present with them, and one of the softer sides of things in our community is the kids. So if we have, especially when we get 10, 15 kids there, we'll do private breakouts and things about just for the kids. And we're often talking about how do we grow entrepreneurship or set up our kids while nobody wants a spoiled child and there's all sorts of ways to do it wrong but we're really mindful about what we're doing for the next generation and that's where my heart is, is really with my kids. Right now, I have something most people never achieve and that's enough and I have enough, and so now I want to share abundantly with everyone I can.
John Hauber:Well, thank you, my friend. It's been a pleasure getting to know you over the last year. Thank you for coming on the Senior Housing Investors Podcast and once again reach out to Keith full endorsement of what he and his team are doing over there at Financial Journey. So thank you very much. Have a wonderful end of the week and look forward to seeing you again soon.
Keith Blackborg:Thank you, it's been a pleasure.
